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Shontell: And had you raised money at that point?
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Venture capital has since grown into a hundred-billion-dollar industry. Today, well-known venture capitalists include Jim Breyer, an early Facebook (META) investor, Peter Fenton, an early investor in X, and Peter Thiel, the co-founder of PayPal (PYPL).
Venture capitalists expect business plans to include detailed market size analysis. Market sizing should be presented from the "top down" and from the "bottom up." That means providing third-party estimates found in market research reports, but also feedback from potential customers, showing their willingness to buy and pay for the business's product.
These are software companies that sell directly to consumers. Examples include apps like Calm, Robinhood, and various social media platforms.
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